ABOUT ME

Hi there! I'm Viviana— a digital marketing specialist based in Houston, TX. I am a recent graduate from the University of Houston, where I studied Marketing and Political Science and graduated Magna Cum Laude, reflecting my dedication to excellence. Whether that be through designing new social media campaigns or combing through business analytics to determine the next best move, I take every approach with strategy, purpose, and commitment.

My professional journey spans from acting as an independent marketing specialist for influencers and brands to working at B2B SaaS corporations, driving engagement, growth, and brand development. My approach blends analytics with creativity to produce content that resonates with people while simultaneously building tools such as Power BI dashboards to employ data to drive decisions. I have successfully executed marketing campaigns across all major social media channels like LinkedIn, Instagram, X (Twitter), and TikTok, ensuring that each campaign is crafted for maximum engagement.

Highly skilled in Adobe Creative Suite, Canva, Microsoft 365 (Word, Excel, PowerPoint), and Power BI, I thrive in fast-paced environments where adaptability, attention to detail, and innovation are key. Additionally, I am fluent in both English and Spanish.

Ready to collaborate? Explore my portfolio, check out my past projects, or contact me today!